AI Insights · Timothy · April 2021
France's Top iOS Drawing & Coloring Apps in Q1 2021
A glance at the performance of the leading Drawing & Coloring apps on the iOS platform in France for the first quarter of 2021, presenting download and user trends.
As we move through the year, it's fascinating to observe how mobile applications perform across various regions and categories. In this article, we're focusing on the Drawing & Coloring category on the iOS platform in France during the first quarter of 2021. This data is brought to you by Sensor Tower, and for more detailed insights, you can visit their platform.
Phone Case DIY by Crazy Labs started the quarter with a significant drop in downloads from 22K in the last week of December to 6K in the first week of January, eventually settling at around 5K by the end of March. The weekly active users (WAUs) followed a similar downward trend, decreasing from 42K to around 23K in the same period.
Meanwhile, Happy Color® Art Coloring Book by X-Flow, maintained a steady download rate, starting at 14K and ending the quarter at 7K. Revenue fluctuated, peaking at $369 and ending at $141. WAUs showed resilience, with a slight increase from 117K to 128K in early March before dropping to 111K.
Pixel Art － Color by Number by Easybrain saw a decrease in downloads from 15K to around 5K. Revenue remained relatively stable, ranging from $2K to $3K. WAUs peaked at 100K in late February and ended the quarter at 93K.
Lion Studios' Silhouette Art had a modest presence with downloads decreasing from 6K to 2K. WAUs also saw a decrease, from 8K to around 3.5K. The app generated negligible revenue, with $17 recorded in the last week of March.
Finally, Sneaker Art! Coloring Game by TapNation, a French publisher, experienced a mid-quarter spike in downloads, with 4K in the third week of January, but ended the quarter with a slight dip at around 1.4K. Revenue saw a peak of $70 in the first week of January and ended at $47. WAUs showed a peak of 7.8K but concluded the quarter at approximately 3.2K.
The trends in the Drawing & Coloring category on iOS in France for Q1 2021 provide an insightful snapshot of user engagement and app performance in this creative space. The data indicates that while some apps experienced a decline, there is still a consistent interest in this category, with users actively engaging with their favorite coloring and drawing applications.
